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Design and innovation are inextricably linked, with design being crucial in successful commercialisation of products. Design shapes innovation, making new products practical and appealing, increasing the likelihood of successful implementation or commercialization.
In the United Kingdom, research indicates that businesses incorporating design into their operations are twice as likely to introduce new products or services compared to those don’t.
Companies with a history of innovation recognize the pivotal role product design plays in bringing products to market, yet the significance of brand design and development in this process is often underestimated – whilst in fact, it is of paramount importance serving as the catalyst for successful commercialisation and can be the determining factor in success and failure of the entire process.
Harnessing brand development and graphic design in the borader context involves understanding its intelligent application. The four key areas of impact are:
The evidence from long-term qualitative and quantitative research is clear: businesses engaging with both product and graphic design processes are not only more likely to innovate but also more likely to succeed.