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Hema has spent the past 15 years focused on the intersection of consumer behavior, technology and business; and specializes in driving digital transformation through human centered design principles, creative collaboration and ethnographic research methods.
She has extensive experience delivering digital, e-commerce strategies and physical-digital experiences for brands across Asia Pacific. In fact, Hema is an adjunct lecturer at NUS, and was also a founding member of Deloitte Digital South East Asia, where she helped set up and launch the Deloitte Digital brand in Asia.